How can a well-known book series be made visually tangible before a single scene has been shot? Using PENNY PEPPER as case study, this Deep Dive shows how freely accessible AI tools can be used to develop a mood trailer and meaningful visuals.

The talk offers practical insights into prompting as a creative process, the use of different tools, and AI compositing, which allows images to be deliberately refined and combined. Step by step, it shows how first ideas can evolve into visual worlds that make the tone, characters and atmosphere of a series tangible.

A compact introduction to new creative workflows, and a glimpse of how AI is sustainably changing development and pitching.