With the rapid adoption of new technology in the audiovisual industries, one central question arises for decision-makers: How is the rise of AI-driven tools reshaping the strategic landscape of the film and television industry? And what does this mean for broadcasters and production companies?

Rather than focusing on individual technologies, the discussion will look at the broader implications for how companies organize themselves, develop new workflows, and position their businesses in response to this technological shift.

One key perspective comes from the research & development department of BBC, where communication within the public broadcaster as well as with other stakeholders is paramount to develop new technologies that fit modern production requirements while leveraging innovation in an efficient way. 

Alongside this, production companies like UFA are already experimenting with AI-powered tools and processes that are effectively influencing internal processes, production pipelines, and the strategic direction of the organizations.

The panel will consider how the current wave of AI innovation may drive broader realignment across the industry and what that means for the mid- and long-term planning of broadcasters, streamers and production companies in regard to research, technology development, experimentation and implementation.