Norina Lin-Hi is Head of Strategy and Analysis at the German Federal Film Board (FFA), the national film funding institution in Germany. In this role, she is responsible for the development of the institution’s overall strategy, including its approach to emerging topics such as artificial intelligence.

Since 2020, she has also led the areas of market research and statistics, ensuring high data quality standards, advancing analytical publications, and providing evidence-based insights to inform film policy and industry decision-making.